Delirium Tremens was launched on 26 December 1989. The beer uses three different yeasts and is packaged in a bottle that is painted to resemble cologne ceramics. The label exemplifies different phases of the production of "Delirium Tremens" and that the "Pink Elephant" was up and ready to conquer the world.
In 1992, the "Confrerie van de Roze Olifant" (Brotherhood of the Pink Elephant) was founded to promote Delirium Tremens and other beers of Melle.
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